ABOUT True North Incentive Group
Adam Grant – Co-Founder
Adam has been in the Promotional industry since 2000.
Adam has been in the Promotional industry for 19+ years. He cares about his clients and their organizations and values the relationships that he has enjoyed over the years. He loves being able to provide great Retail Brand name items for his customers at a great value. He enjoys all sports but is especially fond of Hockey, golf and Volleyball.
Graham Walsh – Co-Founder
Graham has been in the Promotional industry since 2010.
Graham has been in the Promotional industry for 8+ years. He prides himself on building relationships with people he works with, along with getting the job done and keeping promises on tight timelines. In his spare time he enjoys being active, coaching hockey and golfing in the summer.
Franca Lanteigne – Senior Project Manager
Franca has been in the Promotional industry since 2010.
Franca has been in the Promotional industry for 9+ years. She has an extensive background in project managing and ensures all our clients orders are accurate and completed on time. In her spare time she enjoys watching and supporting the Toronto teams - The Jays, Raptors and Leafs.
Juliana Foster – Account Executive
Juliana has been in the Promotional industry since 2000.
Juliana has been in the Promotional Products Industry for 19+ years. She has a wealth of experience in the operations, graphics, online webstores, North American shipping and managing client projects. She believes that being upfront and honest with a client is one of the best ways to build customer confidence. She enjoys new exciting projects where she can use her creative mind to get the job done. In her spare time she enjoys reading, relaxing and watching hockey.
Nidhal Lidirra - Account Executive
Nidhal has been in the Promotional industry since 2020.
Nidhal has a background in Science but has found his passion in Customer Service and Sales. With over 7 years of experience in these fields, he believes that business growth is derived from genuine engagement and strong connections with people. As a sales professional and relationship builder he works diligently to identify and acquire new customers as well as retain happy clients. In his spare time, he enjoys working out, reading and practicing his public speaking skills.
Sarah Elinesky – Project Manager
Sarah has been in the Promotional industry since 1999.
Sarah has been working 20+ years in promotional industry. Sarah started in the promotional marketing industry as a data entry clerk and has been growing and taking on new roles, ever since. She is a jack of all trades within the industry and has had the pleasure of working with some amazing people & companies throughout the years. When she is not working you can find Sarah spending time outdoors with her family, running and working out.
Michelle Boyes – Account Executive (Program Specialist)
Michelle has been in the Promotional industry since 2007.
Michelle has been in the Promotional Products Industry for 13+ years. She has a wide variety of experience in Merchandising and Managing International E-Commerce stores, Inventory Control, as well as Quality Assurance. She is dedicated to ensuring that the customer/client experience is a positive one, which leads to long-lasting relationships. She enjoys taking on new projects that not only draw on her expertise, but enable her to learn and apply new skills. In her spare time, she enjoys playing and hiking with her two dogs, cooking, watching football and spending time with family and friends.